About Youd Andrews: Elevating Sales To Close Bigger Deals, Faster

We are a leading company dedicated to empowering individuals to achieve their dreams through innovative solutions and exceptional services.

For over 30 years, Youd Andrews has been helping sales teams excel at the executive level. We pioneered “Top Down” selling in the IT industry and our programmes have resulted in over $3 billion in additional revenue for our clients.

Today, we work with high-growth SaaS and Tech businesses, enabling their sales teams to secure senior executive buy-in, navigate complex deals, and accelerate revenue growth. Unlike traditional training,

our Business Simulator replicates real CxO conversations—so sellers learn by doing, not by theory. Delivered by experienced sales leaders and former CxOs, our programmess provide real-world coaching, data-driven insights, and performance benchmarking—so teams can track improvement, reduce deal friction, and drive higher-value conversions.
When selling to senior leaders, preparation is crucial—your team needs to practice, refine, and perfect. We make sure they’re ready

Fujitsu (System Integrator)
Assessing Sales Talent for CxO-Readiness

01

Challenge

Fujitsu needed to ensure that its shortlisted sales candidates could engage at the C-suite level and drive enterprise sales success.

02

Solution

Candidates participated in a series of executive-level simulations to test their ability to lead high-value conversations.

03

Outcome

The Business Simulator revealed that all candidates lacked the necessary executive presence and strategic acumen. By identifying these gaps upfront, Fujitsu avoided costly mis-hires and shortened the ramp-up time for new sales recruits.

AIT(IT Software) – Transforming Support Teams into Revenue Drivers

01

Challenge

AIT’s International Dealer Support team lacked the ability to recognise sales opportunities while assisting customers.

02

Solution

The team underwent the Business Simulator training to identify upsell potential and align customer needs with additional solutions.

03

Outcome

Support teams became more commercially aware, proactively identifying upsell opportunities and strengthening long-term customer relationships.

Accenture (System Integrator) Empowering Implementation Teams to Drive Renewals

01

Challenge

Accenture’s Implementation teams were reactive in renewal conversations, allowing competitors to step in first.

02

Solution

The Business Simulator prepared teams to identify and act on expansion opportunities earlier in the sales cycle.

03

Outcome

Teams became more proactive in securing renewals, strengthening customer relationships, and increasing retention by engaging in strategic conversations well before competitors entered the process.

VMware by Broadcom (IT Software) Driving Bigger Deals Through Partner Collaboration

01

Challenge

VMware’s Partner Managers and Sales Teams worked in silos, missing opportunities to co-sell effectively, maximize deal size or close in a timely manner.

02

Solution

In the Business Simulator teams were trained to deliver a unified value proposition, ensuring that partners and VMware sellers aligned their approach before engaging customers.

03

Outcome

Teams developed a more collaborative approach, resulting in clearer, more compelling sales conversations that resonated with end-user customers resulting in larger, more strategic deals closed in half the time.

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